The Taking Back the Streets Tour, from WAT-AHH

WAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer and enjoy more art with their Taking Back the Streets Campaign. In this campaign, different street artists, such as Pose, designed murals in places like New York and Chicago to help beautify the area, and bring attention to both art and clean, affordable drinking water. Kids choosing to drink water should be one of the best, easiest, and coolest decisions they can make each and every day. Read More

Garry Winogrand: Mid-Century Street Photographer’s Stunning Photographs of Americans

Garry Winogrand: Mid-Century Street Photographer’s Stunning Photographs of Americans

Running through September 21, 2014, New York’s Metropolitan Museum of Art it showcasing previously undeveloped rolls of film from Mid-century american street photographer Garry Winogrand. Winogrand was known for his portrayal of American life in the early 1960s. Many of his photographs depict the social issues of his time and in the role of media in shaping attitudes. At the time of his death there was discovered about 2,500 rolls of undeveloped film, 6,500 rolls of developed but not proofed exposures, and contact sheets made from about 3,000 rolls. The Garry Winogrand Archive at the Center for Creative Photography (CCP) comprises over 20,000 fine and work prints, 20,000 contact sheets, 100,000 negatives and 30,500 35 mm colour slides as well as a small group of Polaroid prints and several amateur motion picture films.

 

It’s an absolutely wonderful exhibit that takes you through New York, Arizona, Texas, Las Vegas, and Los Angeles. The below photo of the sailor, when viewed in person, is absolutely haunting. He’s a lone walking figure on a foggy night in 1950. Is that the BQE? The old West Side Elevated? I couldn’t place it. These moments, some candid, some posed, that Winogrand captured, are singular elements in time, but they’re singular moments that we can all relate to. Many of the shots took place at JFK Airport, which I found to be a microcosm for human life on the move. At the exhibit, many older men and woman stood by smiling, reminiscing about the fashion, or an event that surrounded a photo. Art brings people together because we all have some perspective on it. It’s like our life’s breath and passion made tangible.

 

Take a look at some of the wonderful photos that are part of the Met Museum exhibit. Read More

San Francisco’s Levi’s Stadium Branding by Hub Strategy

San Francisco’s Levi’s Stadium Branding by Hub Strategy

San Francisco-based Hub Strategy. who is also the cross-bay Oakland Athletics‘ agency of record, recently teamed up with the five-time Super Bowl Champions to promote Levi’s® Stadium, the new home of the San Francisco 49ers. To promote the many impressive features of the new venue, Hub conceived and created a multi-faceted advertising campaign that includes extensive radio and television promotional spots, out-of-home (OOH) advertising, print campaigns, and much more! Take a look at some of the billboard and stadium branding below. The simple brick red & white graphic color scheme fits the branding of the 49ers and resulted in a crisp, professional design befitting of the stadium’s inaugural season. There are also agency credits after the jump. Read More