Eszti Varga’s Beautifully Simple Paprika Packaging

Eszti Varga’s Beautifully Simple Paprika Packaging

London-based graphic designer Eszti Varga had this to say about her conceptualization for this paprika packaging: ”When I started to design packaging of Paprika I considered several ways, because I wanted to avoid the packaging style from the grocery shops and I wanted to make something special. The emblem has a classy, illustrative way because I think it expresses the tradition of Paprika in Hungary and in typography I used a ligature which form is familiar with the shape of Paprika.” Take a look. Read More

Samurai Chef Vol 2: Finish The (Food) Fight!

Samurai Chef Vol 2: Finish The (Food) Fight!

London-based, Japanese anime inspired clothing brand, Mayamada is back with their conclusion to the epic journey of a young Samurai Chef on his way to becoming a present-day infamous food slicing critic. Samurai Chef, Origins was such a kickstarter hit that Mayamada is attempting to launch this second volume using Kickstarter as well. They’ve got to finish the food fight! The funds raised will go towards artwork and printing fees for the first print run of the combined volume this autumn. Check out their full list of rewards below and be sure to watch the video. If you’d like to donate, you can do so by going here. Read More

Buckminster Fuller’s Dymaxion Car

The Dymaxion car was a concept car designed by U.S. inventor and architect Buckminster Fuller in 1933. The word Dymaxion is a brand name that Fuller gave to several of his inventions, to emphasize that he considered them part of a more general project to improve humanity’s living conditions. The car had a fuel efficiency of 30 miles per US gallon. It could transport 11 passengers. While Fuller claimed it could reach speeds of 120 miles per hour (190 km/h), the fastest documented speed was 90 miles per hour (140 km/h). The Dymaxion car was a three-wheeler, steered by a single rear wheel, and could do a U-turn in its own length. However, the rear-wheel steering made the car somewhat counterintuitive to operate, especially in crosswind situations.

 

An accident at the 1933 Chicago World’s Fair damaged the first prototype badly, killing the driver, and seriously injuring the two passengers, one of whom was William Sempill, aviation pioneer and Japanese spy. The Dymaxion had rolled over, and although the driver was wearing a seatbelt, the prototype’s canvas roof had not offered sufficient crash protection. The cause of the accident was not determined, although Buckminster Fuller reported that the accident was due to the actions of another vehicle that had been following the Dymaxion closely. The crash prompted investors to abandon the project, blaming the accident on deficiencies of the vehicle’s steering.

 

In his 1988 book The Age of Heretics, author Art Kleiner maintained the real reason Chrysler refused to produce the car was because bankers had threatened to recall their loans, feeling the car would destroy sales for second-hand cars and for vehicles already in the distribution channels. Read More