The Taking Back the Streets Tour, from WAT-AHH

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WAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer and enjoy more art with their Taking Back the Streets Campaign. In this campaign, different street artists, such as Pose, designed murals in places like New York and Chicago to help beautify the area, and bring attention to both art and clean, affordable drinking water. Kids choosing to drink water should be one of the best, easiest, and coolest decisions they can make each and every day.

 

Rose Cameron, WAT-AHH’s founder had this to say about the event: “The launch event at New York City’s New Museum was remarkable as I was granted the opportunity to give the First Lady Michelle Obama a tour of the full exhibit, introducing her to the work of thirteen of today’s preeminent street artists, which was inspired by the Partnership for a Healthier America’s Drink Up initiative and WAT-AAH!.

 

“I am excited to say that since WAT-AAH!’s TBTS kicked off we have taken the First Lady’s support and furthered our commitment to this campaign. Since our first exhibit in New York City we have decided to bring our artist series on the road with the agenda of exhibiting in key cities all over the country beginning with Washington D.C. then moving to Chicago, Los Angeles, Miami and more. WAT-AAH!’s TBTS has also committed to installing murals showcasing TBTS art in every city we exhibit starting with our flagship mural in New York City; #WATAAHWALL. If we’re going to really impact kids and teens then we need to expand into more than just street art. We need to engage kids with our campaign through music, special events, celebrity partnerships and more. ” Rose, I couldn’t agree more. The best way to change the world is to make impactful, good decisions to help both children, and what people see on a daily basis. It’s the kind of movement that gets into people’s subconsciousness and helps positivity and good health spread like an anti-virus.

 

If you are in the Bronx, NY this week, be sure to check out WAT-AHH’s new mural on the corner of 207th and 10th Ave! Take a look at an important video from the New Museum Launch Party below.