Lotta Nieminen: Maeven
- In: The Gallery
- Published on 14 August 2012
- By James

Helsinki, Finland raised and New York-based, 2010 Young Gun recipient Lotta Nieminen is back with this beautifully minimal branding for Maeven, a Brooklyn-based vintage clothing online store. Her die-cut logo and use of pastels and polka dota are timelessly beautiful. Paul Rand would be proud. This classic style of graphic design pairs wonderfully with a vintage clothing store. See for yourself.







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