BW – EP94: Radio And The Drugstore/Malt Shop (1940 – 1955)

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In Breaking Walls episode 94 we visit the malt shops, drug stores, and soda counters in America’s heartland and spend time with radio’s best dramatic actors and actresses.
• Norman Corwin, Margaret Sullavan, and Byron Kane’s Big Break
• The Pharmacist Goes to War—and Saves a Life
• Inner Sanctum and Santos Ortega
• Dennis Day: Soda Jerk
• The Rise of Jack Webb
• Dragnet Is Born and Radio Changes Forever
• Tales of the Texas Rangers and the Wheaties Big Parade
• The End of Fibber McGee and Molly
• Back to School

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To support the show:
The reading material used in today’s episode was:
On The Air – By John Dunning
Network Radio Ratings, 1932-53 – by Jim Ramsburg
Forecast: Is there a Sponsor in the House – by Martin Grams Jr.
Just the Facts, Ma’am : The Authorized Biography of Jack Webb – by Eugene Alvarez & Daniel Moyer

And articles from Radio Life, January 1949.

On the interview front:

• SPERDVAC was with Harry Bartel, Ralph Bell, Himan Brown, Lilian Buyeff, Lawrence Dobkin, Herb Ellis, Virginia Gregg, Byron Kane, Jeanette Nolan, Herb Vigran, and Peggy Webber—For more info, please go to

• Chuck Schaden interviewed Eve Arden, Himan Brown, Dennis Day, Phil Harris, Jim Jordan, Lurene Tuttle, and Herb Vigran. Hear their full chats at

• Joel McCrea was with educator Al Greenberg. For more information please go to OrcoDevelopment— That’s O R C O Development (dot) org.

• Jim Jordan was with Dick Bertel and Ed Corcoran for WTIC’s The Golden Age of Radio. This interview can be heard at

• While Dennis Day and E. Jack Neuman were with John Dunning for 71KNUS and Vic Perrin was with Neil Ross for KMPC.

Selected music featured in today’s episode was:
• Sleep Walk — By Santo & Johnny
• Go Slow — By Julie London
• The Klezmer’s Wedding — By André Moisan
• Living Without You — By George Winston
• See you in September — By The Happenings
Special thanks to our Sponsors:

The Fireside Mystery Theater –

Radio Drama Revival –

I’d also like to thank Walden Hughes and John and Larry Gassman of SPERDVAC. Listen to their shows on the Yesterday USA radio network.
A Special Thank you to:
Ryan Kramer
Barry Nadler
Christian Neuhaus
Aimee Pavy
Terry Wallace

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Social Media – @TheWallBreakers